Master

In the Master's program, you will deepen your theoretical understanding of communication science as well as your methodological expertise in empirical social research. You will learn to independently design and conduct your own research projects. The program focuses on analyzing the relationships between media communication, individuals, and society.
This program prepares you for conceptual, strategic, and managerial roles across various professional fields – for example, media and opinion research, public relations and organizational communication, media production and management, education, politics, and academia. Graduates find career opportunities in academic research, consulting firms, tech start-ups, NGOs, the public sector, advertising, marketing, jour-nalism, the entertainment and publishing industries, and international organizations.

Our Career Prospects brochure (PDF, 6 MB) provides detailed information about the career paths available to you after graduation.