Major Strategic Communication & Management

From image campaigns to crisis communication, from employer branding to social media, from internal communication to engaging diverse audiences – strategic communication plays a vital role in shaping how organizations are perceived. It is an essential tool for companies, public institutions, and NGOs to achieve their objectives, build trust, and maintain visibility in an increasingly fragmented media landscape. The specialized Master’s program in Strategic Communication & Management offers in-depth expertise and the latest research insights into organizational communication. Students examine how communication strategies are developed, how they are received, and what impact they have – on attitudes, behaviors, and public opinion.
The program covers key areas of application including public relations, advertising, campaign management, internal communication, social marketing, and more. Students also explore pressing questions: How do digital platforms, shifting social values, and global contexts influence strategic communication? What communication styles, patterns, and goals do different types of organizations pursue? And how can communication processes be effectively managed, meas-ured, and continuously improved?

The sample curriculum illustrates one of several ways to plan your studies. It outlines a full-time program over four semesters. In the major/minor model (totaling 120 ECTS credits), you will typically complete around 30 ECTS credits per semester. It is also possible to take a reduced course load per semester, in which case the duration of your studies will be extended accordingly. The major study program Strategic Communication & Management can be started in the fall or spring semester.

Please note: The main language of instruction is German.

Below, you will find the key documents for the MA Major in Strategic Communication & Management:
Appendix to the study regulations
Module catalog
Sample curriculum

The degree program is structured into module groups, each with specific passing requirements as outlined in the appendix to the study regulations. Some modules build upon others or are only available in either the fall or spring semester. Detailed information on prerequisites and course offerings can be found in the module cata-logue and the page Getting Started.

Research Design and Methods (compulsory modules in the Major & Minor):

• Multivariate Statistics (6 ECTS)
• Theory of Science and Principles of Research (6 ECTS)

Research Areas Communication Science (elective lectures):

At least 3 modules of 6 ECTS of your choice
Can be booked without prerequisites, offered every semester

Qualification Strategic Communication (seminar):

1 specialized seminar of 6 ECTS
Can be booked without prerequisites, usually offered in the fall semester

Research Competencies Strategic Communication (research seminar):

1 research seminar of 18 ECTS spread over two semesters
Starts in the spring semester, continues in the fall semester

Final Modules:

• Master's thesis (30 ECTS)
• Master's colloquium (6 ECTS)

See the page Master's Thesis and Final Modules for more information.