Vesile Cinceoglu is a Research Assistant and PhD Candidate in Strategic Communication & Media Management at the Department of Communication & Media Research (IKMZ) at the University of Zurich (UZH). In parallel, she is a Marketing Specialist at UBS.

Previously, she obtained her Master’s degree in Strategic Communication & Media Management (graduated first in class and summa cum laude), also at UZH, and worked as a Relationship Manager for Private & Wealth Management Clients at Credit Suisse. 

Her research interests involve strategic communication, financial communication, corporate communication and crisis communication. 

Cinceoglu, V., Johann, M., Strauß, N. & Tuominen, J. (under review: Journal of Contingencies and Crisis Management): Green Signals, Red Flags: The Impact of Greenwashing Allegations and Crisis Communication on Corporate Perceptions.

Cinceoglu, V., Strauß, N., Binder-Tietz, S. & Alvarado, I. (2025). Addressing Greenwashing – The Role of Strategic Communication in ESG Reporting. International Journal of Strategic Communication, 1–22. https://doi.org/10.1080/1553118X.2025.2591309 

Strauß, N., Cinceoglu, V., Binder-Tietz, S. & Alvarado, I. (2025). ESG Communication as a Strategic Public Relations Function: A Framework for Excellence. Journal of Public Relations Research, 1–20. https://doi.org/10.1080/1062726X.2025.2590078

Cinceoglu, V. & Strauß, N. (2024). Unmasking greenwashing– the role of the news media in giving voice to whistleblowers in sustainable finance. Journalism, 26(2), 445–463. https://doi.org/10.1177/14648849241241139

Knowles, S., Strauß, N., & Cinceoglu, V. (2024). A crisis without a context? The framing of economic inequality through the pandemic. Journal of Applied Journalism & Media Studies, 13(2), 177–197. https://doi.org/10.1386/ajms_00146_1

Strauß, N., Knowles, S., Cinceoglu, V., & Miciuła, I. (2023). The Role of Reading Economic News in Germany and the UK. IntechOpen, 1–19. https://doi.org/10.5772/intechopen.1002495

Cinceoglu, V., Lievonen, M., & Strauß, N. (2023). Corporate lobbying on sustainable finance: how financial lobbying drives negative engagement behavior on Twitter. In E. Oliveira, G. Gonçalves, (Eds.), The Normative Imperative: Sociopolitical Challenges of Strategic and Organizational Communication. Proceedings of the ECREA Organisational and Strategic Communication Section Conference held at the Autonomous University of Lisbon, 5-8 July 2023. https://doi.org/10.5772/10.25768/654-941-1

Strauß, N., Binder-Tietz, S., Cinceoglu, V., & Oliva Alvarado, I.M. (2025). ESG-Kommunikation im Kapitalmarkt – Professionalisierung, Greenwashing und Krisenfestigkeit. PR Magazin, 11/2025, E1 – E5.

Strauß, N., Cinceoglu, V., Binder-Tietz, S. & Alvarado, I. M. (2025). ESG Communication: Insights into Issue Management, Greenwashing, and Crisis Communication. https://www.financialcommunication.org/wp-content/uploads/2025/03/Uni-Zurich_CRIFC_Study-ESG-Communication.pdf

Strauß, N., Cinceoglu, V., Binder-Tietz, S. & Alvarado, I. (2025). Excellence in ESG Communication: Using PR Excellence Theory to Study Effective Issue Monitoring and Crisis Management. Full Paper at ICA in Denver, CO.

Šimunović, D., Strauß, N. & Cinceoglu, V. (2025). Net Zero’s Journey: The Evolution of Environmental Discourse in the Financial Times. Full Paper at ICA in Denver, CO.

Cinceoglu, V., Johann, M., Strauß, N. & Tuominen, J. (2025). Green Signals, Red Flags: The Impact of Greenwashing Allegations and Crisis Communication on Corporate Perceptions. In Abstract at ICRCA in Clemson, SC.

Cinceoglu, V. & Johann, M. (2024). Uniting Giants in a Financial Storm: UBS’s Acquisition of Credit Suisse and its Implications on Trust Relationships within the New Bank’s Investor Relations. In Abstact at IPRRC, Orlando, FL.

Cinceoglu, V. & Fuchs, J. (2024). Beyond the Spotlight: Unraveling Reactions and Media Narratives Surrounding Simone Biles and Simone Biles Husband. In Abstract at Annual International Conference on Communication and Mass Media, in Athens, Greece.

Oliva Alvarado, I. M., Strauß, N., Mpadanes, M., & Cinceoglu, V. (2023). Greenwashing or Authenticity? Communication Approaches for ESG Claims in Financial Institutions during Emergent Crises. In Abstract at EUPRERA in Prague, Czech Republic.

Cinceoglu, V., Lievonen, M., Strauß, N. (2023). Corporate Lobbying on Sustainable Finance – How Financial Lobbying Drives Negative Engagement Behavior on Twitter. In Abstract at ECREA 2023 in Lisbon, Portugal.

Cinceoglu, V., Lievonen, M., Strauß, N. (2023). Corporate Lobbying on Sustainable Finance – How  Financial Lobbying Drives Negative Engagement Behavior on Twitter. In Abstract at International Communication Association 2023 in Toronto, Canada.

Cinceoglu, V., & Strauß, N. (2022). Blowing the Whistle on Sustainable Investments: How Media-Intensive Whistleblower Activities in the Realm of Sustainable Finance/ESG Impact Financial Institutions. In Paper at EUPRERA 2022 in Vienna, Austria.

Strauß, N., Knowles, S., & Cinceoglu, V. (2022). Understanding Financial Institutions – The Role of   Reading Economic News in Germany and the UK. In Paper at International Communication Association 2022 in Paris, France.