Research

The main focus in the research area of strategic communication lies on financial communication and sustainable communication. More specifically, the research group studies the role of financial news, corporate communication and investor relations and its influences on the financial markets, market participants and the broader public. Furthermore, facing increasing climate risks and public pressure vis-à-vis corporations to act more sustainably, we investigate how organizations communicate sustainable business models and strategies to internal and external stakeholders and its effects on sustainable transformation processes within and outside the organization.

Find out more about our current projects.

To understand the research phenomena with more breadth and depth, our research group is committed to employ a mixed methods research approach. By combining both qualitative (e.g., interviews, focus groups, text analysis) and quantitative (automated and manual content analysis, network analysis, survey) research methods as well as (interdisciplinary) research perspectives, we seek to increase the validity of our findings by corroborating and converging our findings.

To move the field forward, we are committed to connecting methodological innovations with strategic communication research. Following a computational social science perspective, our interests lie in various computational methods and approaches concerning automated large-scale data collection, text and sentiment analysis, and network analysis of corporate and organizational communication. By using machine learning and AI models, we classify, extract, and analyze relevant information of strategic communication to identify complex social patterns related to the role and impact of organizations in society.