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Department of Communication and Media Research Strategic Communication & Media Management

Markos Mpadanes

Markos Mpadanes, MSc

  • Assistent / Research and Teaching Assistant
Phone
+41 44 635 20 27
Room number
AND 3.60

Research Interests:

  • Strategic Communication in the Digital Society
    • CEO/Executive Communication, Branding and Positioning on LinkedIn
    • Sustainability and Pro-Environmental Communication & Organizations
    • Corporate Socio-Political Advocacy & CEO Activism
  • Computational Methods in the Social Sciences
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Education

since 2022 PhD Candidate in Communication and Media Research
Digital Society Initiative: PhD Excellence Program (2022-2024; completed)
University of Zurich, Switzerland
2023

PhD Research Visit, Amsterdam School of Communication Research (ASCoR)
University of Amsterdam, The Netherlands
2021 Master of Science (MSc) in Communication Science (Research Master's)
University of Vienna, Austria
2019 Bachelor of Arts (Bakk. phil.) in Journalism and Communication Studies 
University of Vienna, Austria
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Academic Presentations

9. 

Mpadanes, M., & Schwinges, A. (2024, September 24-27). Strategic communication for sustainable change. Introducing 'Corporate Environmental Efficacy' as an organizing principle [Abstract presentation]. ECREA 2024, 10th European Communication Conference (ECC) of the European Communication Research and Education Association, Ljubljana, Slovenia.

8. 

Mpadanes, M., & Weston, M. (2024, September 11-14). How Successful Are Press Releases? A Computational Methods Study on Who Gets Picked Up in German Leading Media's News Coverage [Paper presentation]. 25th Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Bucharest, Romania.

7. 

Weston, M., & Mpadanes, M. (2024, May 2-4). Real-Time Tracking of the Influence of Press Releases on News Media [Tool and Abstract presentation]. 6th Annual COMPTEXT Conference, Amsterdam, The Netherlands.

6. 

Mpadanes, M., & Strauß, N. (2023, September 20-23). Strategic CEO Communication, Positioning, and Branding: A Systematic Literature Review [Paper presentation]. 24th Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Prague, Czech Republic.

5. 

Noack, V., Kobilke, L., Mpadanes, M. (2022, October 5-7). Terror or no terror, that is the question. Comparing manual and automated frame analysis of right-wing extremist and Islamist terror attacks in German news media [Poster presentation]. Annual Conference of the Methods Division of The German Communication Association (DGPuK), Munich, Germany.

4. 

Strauß, N., & Mpadanes, M. (2022, September 21-24). The Facilitating Role Of Foundations In Tackling Societal Challenges As Opportunities: The Case Of StrategieDialog21 In Switzerland. [Paper presentation]. 23rd Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Vienna, Austria.

3. 

Mpadanes, M., & Volk, S. C. (2022, June 15-17). Starting Point for More Dialogue? Analyzing Similarities and Differences Between Media and Communication Management Based on Systematic Reviews from Three Decades [Abstract presentation]. The emma22 Annual Conference of the European Media Management Association (EMMA), Munich, Germany.

2. 

Mpadanes, M., & Waldherr, A. (2022, May 26-30). Information Privacy and the Use of eHealth Services during the COVID-19 Pandemic: Testing an Extended Privacy Calculus Model with Survey Data from the Austrian Corona Panel Project [Paper presentation]. The 72nd Annual Conference of the International Communication Association (ICA), Paris, France.

1. 

Mpadanes, M., & Elbel, O. (2021, September 22-24). Do Solution-Portrayals and Emotional Appeals Raise Audience’s Interest in Biodiversity? Testing Media Effects of Constructive Storytelling in Environmental Journalism [Paper virtual presentation]. Future of Journalism Conference, Cardiff, Wales.
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