Research Interests:
- Strategic Communication in the Digital Society
- CEO/Executive Communication, Branding and Positioning on LinkedIn
- Sustainability and Pro-Environmental Communication & Organizations
- Corporate Socio-Political Advocacy & CEO Activism
- Computational Methods in the Social Sciences
Education
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since 2022 |
PhD Candidate in Communication and Media Research Digital Society Initiative PhD Excellence Program (2022-2024; coursework completed) University of Zurich, Switzerland |
| 2023 |
PhD Research Visit, Amsterdam School of Communication Research (ASCoR) |
| 2021 | Master of Science (MSc) in Communication Science (Research Master's) University of Vienna, Austria |
| 2019 | Bachelor of Arts (Bakk. phil.) in Journalism and Communication Studies University of Vienna, Austria |
Academic Presentations
| 15. | Gille, F., Mpadanes, M., & Zavattaro, F. (2025, September 16). Digital Trust as a Shared Responsibility: Lessons from International Cross-Industry Interviews [Paper presentation]. International Conference on Trustworthy Digital Infrastructure 2025, The Alan Turing Institute, London, United Kingdom. |
| 14. | Mpadanes, M. (2025, June 09-18). NGO Communication on Environmental Issues: The Value of Press Releases in Generating Media Attention [Abstract presentation]. The 75th Annual Conference of the International Communication Association (ICA), Denver, CO, United States. |
| 13. | Pipal, C., Wack, M., & Mpadanes, M. (2025, May 21-23). How Rare is Political Content Among Social Media Influencers? In-Depth Indications from Election and Routine Periods [Extended Abstract]. Annual SGKM [SACM: Swiss Association of Communication and Media Research] Conference, Chur, Switzerland. |
| 12. | Mpadanes, M. & Strauß, N. (2025, May 14-16). Diversity Communication and the Reactions of "Others": Testing the Spillover Effect of Social Media Comments on the Perception of Corporate Reputation [Abstract presentation]. 2025 Conference of the ECREA Organisational and Strategic Communication Section (OSC), Cagliari, Italy. |
| 11. | Pipal, C., Mpadanes, M., Profos, A. A., Vogel, E., Wack, M., & Esser, F. (2025, April 24-26). Increasing the Accuracy and Transparency of Large Language Model Classifications with Iterative Self-Refinement [Extended Abstract]. 7th Annual COMPTEXT Conference, Vienna, Austria. |
| 10. | Pipal, C., Wack, M., & Mpadanes, M. (2025, April 24-26). How Rare is Political Content Among Social Media Influencers? Evidence from Election and Routine Periods [Extended Abstract]. 7th Annual COMPTEXT Conference, Vienna, Austria. |
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9. |
Mpadanes, M., & Schwinges, A. (2024, September 24-27). Strategic communication for sustainable change. Introducing 'Corporate Environmental Efficacy' as an organizing principle [Abstract presentation]. ECREA 2024, 10th European Communication Conference (ECC) of the European Communication Research and Education Association, Ljubljana, Slovenia. |
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8. |
Mpadanes, M., & Weston, M. (2024, September 11-14). How Successful Are Press Releases? A Computational Methods Study on Who Gets Picked Up in German Leading Media's News Coverage [Paper presentation]. 25th Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Bucharest, Romania. |
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7. |
Weston, M., & Mpadanes, M. (2024, May 2-4). Real-Time Tracking of the Influence of Press Releases on News Media [Tool and Abstract presentation]. 6th Annual COMPTEXT Conference, Amsterdam, The Netherlands. |
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6. |
Mpadanes, M., & Strauß, N. (2023, September 20-23). Strategic CEO Communication, Positioning, and Branding: A Systematic Literature Review [Paper presentation]. 24th Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Prague, Czech Republic. |
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5. |
Noack, V., Kobilke, L., Mpadanes, M. (2022, October 5-7). Terror or no terror, that is the question. Comparing manual and automated frame analysis of right-wing extremist and Islamist terror attacks in German news media [Poster presentation]. Annual Conference of the Methods Division of The German Communication Association (DGPuK), Munich, Germany. |
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4. |
Strauß, N., & Mpadanes, M. (2022, September 21-24). The Facilitating Role Of Foundations In Tackling Societal Challenges As Opportunities: The Case Of StrategieDialog21 In Switzerland [Paper presentation]. 23rd Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Vienna, Austria. |
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3. |
Mpadanes, M., & Volk, S. C. (2022, June 15-17). Starting Point for More Dialogue? Analyzing Similarities and Differences Between Media and Communication Management Based on Systematic Reviews from Three Decades [Abstract presentation]. The emma22 Annual Conference of the European Media Management Association (EMMA), Munich, Germany. |
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2. |
Mpadanes, M., & Waldherr, A. (2022, May 26-30). Information Privacy and the Use of eHealth Services during the COVID-19 Pandemic: Testing an Extended Privacy Calculus Model with Survey Data from the Austrian Corona Panel Project [Paper presentation]. The 72nd Annual Conference of the International Communication Association (ICA), Paris, France. |
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1. |
Mpadanes, M., & Elbel, O. (2021, September 22-24). Do Solution-Portrayals and Emotional Appeals Raise the Audience’s Interest in Biodiversity? Testing Media Effects of Constructive Storytelling in Environmental Journalism [Paper virtual presentation]. Future of Journalism Conference, Cardiff, Wales. |
Courses Taught & Theses Supervised
In total, six (6) research seminars and colloquia taught, 42 supervised Bachelor's theses, & 1 co-supervised Master's thesis.
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Spring Semester 2025 |
Research Colloquium: Bachelor's Thesis Colloquium Markos Mpadanes [06KO254-BAc // 15 ECTS // 3 'SWS' (contact hours per week)] |
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Fall Semester 2024 |
Research Seminar: Strategic CEO Communication & Socio-Political Advocacy [06SE254l117a // 9 ECTS // 2 'SWS' (contact hours per week)] |
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Spring Semester 2024 |
Research Colloquium: Bachelor's Thesis Colloquium Markos Mpadanes [06KO254-BAc // 15 ECTS // 3 'SWS' (contact hours per week)] |
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Fall Semester 2023 |
Research Seminar: Strategic CEO Communication in Networked Public Spheres [06SM254j162a // 9 ECTS // 2 'SWS' (contact hours per week)] |
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Spring Semester 2023 |
Research Colloquium: |
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Fall Semester 2022 |
Research Seminar: Strategic Communication & Sustainability: CxO Positioning in Networked Spheres [254h105a // 9 ECTS // 2 'SWS' (contact hours per week)] |