Camille Nchakga is a Research and Teaching Assistant and a PhD Candidate Strategic Communication & Media Management at the Department of Communication & Media Research (IKMZ) at the University of Zurich (UZH). She previously earned her Master’s degree in Strategic Communication & Media Management from UZH. Her research focuses on artificial intelligence applications in crisis communication and on computational methods.

AI in Crisis Communication

This PhD project investigates the role of artificial intelligence (AI) in organizational crisis communication. As organizations face recurring and highly mediatized crises, AI tools are increasingly employed to support fast, data-driven communication processes. Despite their growing importance, the use and acceptance of AI, along with their implications in crisis communication, are not yet fully understood. The project takes a multi-method approach that combines four perspectives: a scoping review of existing research on AI in crisis communication; a computational content analysis to examine how organizations publicly discuss AI; a representative survey exploring public perceptions, acceptance, and ethical concerns related to AI-supported crisis communication; and expert interviews with communication professionals to gain insights into practical applications and organizational challenges. Overall, the project aims to contribute to strategic communication research, inform organizational practices, and promote responsible and context-sensitive use of AI in crisis situations.

Reveilhac, M. & Nchakga, C. (2025). How French alternative media channels on YouTube portray the government and mainstream media on YouTube. Front. Commun. 9: 1517963. https://doi.org/10.3389/fcomm.2024.1517963

Schwaiger, L., Schneider, J., Eisenegger, M. & Nchakga, C. (2023). Verschwörung als Ersatzreligion? Religiosität, Spiritualität und Verschwörungsaffinität in Zeiten gesellschaftlicher Krisen. Z Religion Ges Polit 7, 617–638. https://doi.org/10.1007/s41682-022-00136-x

Nchakga, C. & Strauß, N. (2025). Crisis Communication and Artificial Intelligence: A Scoping Review. In Abstract at EUPRERA 2025 in Lund, Sweden.