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Since August 2024, Michelle Möri has been working as a research associate in the Media Use and Media Effects division at the Department of Communication and Media Research (IKMZ) at the University of Zurich. She previously worked as PhD student focusing on entertainment research in the media use and media effects group of the University of Fribourg (CH) in the Department of Communication and Media Research
Her dissertation, titled “Anytime, anywhere, and with a variety of media characters. Parasocial experiences in people's everyday media use”, explored everyday media use situations through multi-method designs, including experience sampling studies combined with usage tracking.
During her studies in Communication and Media Research and German Studies (BA and MA) at the University of Fribourg, Michelle Möri gained experience as a student assistant in various projects, such as the SNSF project "Media, Health Communication, and Well-being in Switzerland" and "Gender and Media during the Swiss Federal Elections."
| 2024 | Academic in the Media Use and Effects Division at the Institute of Mass Communication and Media Research (IKMZ), University of Zurich |
| 2021 | Representative of junior scholars at the board of administration of the Swiss Association of Communication and Media Research and the Ethics Committee |
| 2020 – 2024 | Representative of junior scholars at the Department of Communication and Media Research at the University of Fribourg (CH) |
| 2019 – 2024 | Diploma assistant (PhD student & teaching assistant), chair for media use and effects at the Department of Communication and Media Research at the University of Fribourg (CH) |
| 2017 – 2019 | Student assistant in different projects of the Department of Communication and Media Research at the University of Fribourg (CH), for example, at the chair for media use and effects and for the SNF project "Media, Health Communication, and Well-being in Switzerland". |
| 2017 – 2019 | Master of Arts in Communication and Media Research (Major) and German Language and Literature (Minor), University of Fribourg (CH) |
| 2016 – 2018 | Project assistant communication & PR, Swiss Economic Forum / NZZ Connect (before: NZZ Conferences & Services). |
| 2014 – 2017 | Bachelor of Arts in Communication and Media Research (Major) and German Language and Literature (Minor), University of Fribourg (CH) |
Media use and media effects
Health communication
Psychophysiological measurements
Möri, M., & Fahr, A. (2024). Navigating Morality in Parasocial Relationships. Exploring the Dynamics of Affective Disposition, Moral Foundations, and Expectancy Violations in Mediated Relationships. Mass Communication & Society.
Möri, M. (2024). Farewell on Screen: Uncertainty in Parasocial Relationships and Breakups with Fictional Media Characters. Poetics, 103.
https://doi.org/10.1016/j.poetic.2024.101874
Möri, M., Wirz, D., & Fahr, A. (2023). Parasocial Relationships with Morally Ambiguous Media Characters. The Role of Moral Foundations. Studies in Communication Sciences, 23(3), 259-278.
https://doi.org/10.24434/j.scoms.2023.03.3969
Möri, M., & Fahr, A. (2023). Parasocial Interactions and Wishful Identification with Media Characters: The Role of Perceived and Actual Sociodemographic and Psychological Similarity. Frontiers in Media Psychology, 14.
https://doi.org/10.3389/fpsyg.2023.1297687
Wirz, D., Möri, M., Ort, A., Castro, D., Cordeiro, J., & Fahr, A. (2022). The More you Watch, the More you Get? Re-Examining the Effects of Binge-watching on Entertainment Experiences. Journal of Media Psychology.
https://doi.org/10.1027/1864-1105/a000355
Möri, M., Mongillo, F., & Fahr, A. (2022). Images of Bodies in Mass and Social Media and Body Dissatisfaction. The Role of Internalization and Self-Discrepancy. Frontiers in Psychology, 13.
https://doi.org/10.3389/fpsyg.2022.1009792
Möri, M., Siegenthaler, P., & Fahr, A. (2021). Feeling Pressured by Health Prevention Campaigns as a Motivational Force. Examining the Role of Visual and Verbal Mode Design Features. Health Marketing Quarterly, 1-27.
https://doi.org/10.1080/07359683.2021.1995643
