Along with the media landscape, the patterns of opinion leadership have changed profoundly. Based on a survey about four topics – pension funds, educational policy, climate change, fashion – the project analyzes what kinds of opinion leadership can be found in contemporary media environments and to what extent extensions or adaptations of the original concept might be necessary.
Funding: German Research Foundation (DFG), Federal Cluster of Excellence “CliSAP”
Participants: Prof. Dr. Mike S. Schäfer, Dr. Monika Taddicken (both University of Hamburg)
Total Sum: 20,000 EUR