15.07.2022Wissenschaftskommunikation.de: Science and sustainability communication on TikTok

Inga Dreyer, editor of the portal Wissenschaftskommunikation.de, talks with communication scientist Brigitte Huber about how sustainability is communicated on TikTok. In the interview, a study by Jing Zeng, Mike S. Schäfer, and Joachim Allgaier on the memetic construction of science on TikTok is discussed. Link to the interview (german)

Zeng, J., Schäfer, M. S., & Allgaier, J. (2021). Reposting “till Albert Einstein is TikTok famous”: The Memetic Construction of Science on TikTok. International Journal of Communication, 15, 3216–3247. Link to the study