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Department of Communication and Media Research Science Communication

Medienwoche.ch: Science ensuring headlines?

For scientific studies to make the headlines, mass media needs their results to be unexpected, interesting, and guaranteeing klicks. Frequently, results of academic studies are either blown our of proportion or unreliable studies that deliver newsworthy results are reported on rather than solid research. When it comes to the question of whether women and men use different search strategies online, exactly the same Thing happened: Unreliable results are often blown out of proportion in coverage. In a recent article in Medienwoche.ch, Sabrina Kessler discusses this issue.

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