Strategic Communication & Media Management

The research group “Strategic Communication & Media Management,” led by Prof. Nadine Strauß at the Department of Communication and Media Research (IKMZ), University of Zurich, is dedicated to research and teaching in strategic communication. The team investigates how organizations and other entities strategically use communication to engage with stakeholders, fostering long-term benefits and sustainable success for the organization and society. Key research areas include financial communication and investor relations, sustainability communication, corporate communication, and the role of financial and business news.