Table of contents
Research and teaching interests
Media economics, advertising, media brands and media marketing, media and audience research
Curriculum vitae
Formal Education
2001 | Habilitation, Faculty of Philosophy, University of Salzburg, Austria |
1992 | Doctorate in Social Sciences (Dr. rer.pol.), Faculty of Economics, Business Administration and Social Sciences, University of Augsburg, Germany |
1987 | Diploma in Economics and Social Sciences (Dipl.oec.), Faculty of Economics, Business Administration and Social Sciences, University of Augsburg, Germany |
Academic Positions
since 8/2018 | Deputy President of the University of Zurich |
since 8/2018 | Vice President Education and Student Affairs of the University of Zurich |
2016-2018 | Vice President Arts and Social Sciences of the University of Zurich |
since 2001 | Professor of Communication Science and Head of Division Media Economics & Management at the IKMZ - Department of Communication and Media Research, University of Zurich, Switzerland |
2009–2013 | Director of the IPMZ-Institute of Mass Communication and Media Research, University of Zurich, Switzerland |
2008–2012 | Vice Dean of the Faculty of Arts and Social Sciences (responsible for research), University of Zurich, Switzerland |
2004–2007 | Lecturer for the post-diploma course “Kommunikationsmanagement”, Zurich University of Applied Sciences Winterthur (ZHW) |
2000–2001 | Visiting Professor at the Department of Journalism and Communication Research, University of Music and Drama, Hanover, Germany |
1999 | Visiting Professor at the Faculty for Social and Behavioral Sciences, Jena University, Germany |
1995–2001 | Senior Researcher and Teaching Associate at the Institute of Communication Research, University of Salzburg, Austria |
1995–1996 | Lecturer at the Faculty of Economics, Business Administration and Social Sciences, University of Augsburg, Germany |
1993 | Lecturer at the Faculty of Humanities, University of Augsburg |
1987–1995 | Researcher and Teaching Associate at the Chair of Sociology and Empirical Social Research, University of Augsburg, Germany |
University Related Services
- President of the Foundation for Research in Science and the Humanities at the University of Zurich (2011-2017)
- Member of the advisory board of the project „Professorinnen in Leitungs- und Entscheidungsgremien“ of the Faculty of Arts and Social Sciences (2013-2016)
- Member of the board of directors of the Center for Research in Sports Administration, Faculty of Economics, Business Administration and Information Technology (2011-2018)
- President and member of search committees and habilitation committees
- Member of the executive board of the Graduate Campus (2011)
- Member of the board of directors of the NCCR “Challenges to Democracy in the 21st Century” (2005-2009)
- Member of the UZH working groups „universitäre Laufbahnen“ (AGuL) (2008-2010) and „Verhaltenskodex Gender Policy” (2005-2006)
- Representative of the Faculty of Arts and Social Sciences in the “Equal Opportunities Committee” (2005-2008)
Scientific Community Related Services
- Member of the advisory board of CMC - Austrian Academy of Sciences (2015-2017)
- Member of the editorial board of the International Journal on Media Management(2014-2018)
- Member of the advisory board of the journal “Communication & Society” (since 2014)
- Member of the advisory board of the journal “Medien Journal” (since 2014)
- Member of the advisory board of the journal “Medienwirtschaft” (since 2012)
- Member of the advisory board of the Hans-Bredow-Institut, Hamburg, Germany (since 2011)
- Member of the advisory board of the Master Program "Angewandte Medienforschung" at the Institute of Communication Science at TU Dresden, Germany (2011-2018)
- President of the Swiss Association of Communication and Media Research (SACM) (2005-2009)
- Member of the board of the Swiss Association of Communication and Media Research (2002-2005; 2009-2013)
- Member of search committees
- Member of the “Selbstverständnisausschuss” of the German Communication Association (DGPuK) (2006-2008)
- Member of the advisory board of the inter-disciplinary project-network “Intermedia“ of the University of Munich (2003-2007)
- Deputy speaker of the Media Economics division of the German Communication Association (DGPuK) (2004-2006)
- Co-editor of the journal Transfer, German Communication Association (DGPuK) (1997 – 2000)
- Member of the board and managing director of the Austrian Society of Communication (ÖGK)
- Co-editor of the journal Medien Journal (1996 – 2000)
- Consultant for universities and universities of applied science
- Organizer and host of workshops and conferences
Reviews and Evaluation
- Member of evaluation committees (e.g. University of Berne, German Research Foundation, University of Lugano, University Koblenz-Landau, German Sport University Cologne)
- Member of the scientific committee of the International Scientific Meeting on the Economics of the Media (2006-2007)
- Reviewer for the Deutsche Forschungsgemeinschaft and the Swiss National Science Foundation
- Reviewer for conferences (e.g. German Communication Association DGPuK, Swiss Association of Communication and Media Research SGKM, European Media Management Education Association EMMA)
- Reviewer for scientific journals (e.g. SCOMS, IJMM, Medien und Kommunikationswissenschaft)
- Reviewer for habilitation committees
- Reviewer for search committees
Society and Media Industry Related Services
- Member of the Swiss Federal Media Commission (2013-2017)
- Member of scientific advisory boards of media related companies (MakingScienceNews, d.core Switzerland, Swiss innovation valley, Brandezza „Psychologie der Markenwirkung“)
- Member of the „ Scientific Council of Social Sciences“ (WRS/CPR) of the Swiss Academy of Humanities and Social Sciences (SAGW) (2006-2011)
- Member of der working group „Netzwerk Generationenbeziehungen“ of the Swiss Academy of Humanities and Social Sciences (SAGW) (2006-2007)
- Expert for professional opinion in media economics and management; key note speaker and panel discussant at conferences of the media industry, interviews for newspapers, radio and TV (e.g. key note speaker at the Dreikönigstagung of Swiss Media 2011, panel discussant at Mediaforschungstag CH 2013, key note speaker and panel discussant at the annual conference of the Federation of German Newspaper Publishers 2013)
Mentoring Activities
- Mentor in the Gertrude Joch Robinson Mentoring Program of the German Communication Association (DGPuK) (2005-2006; 2010-2012)
- Mentor in the Peer Mentoring Program „Stepping Stone“ of the NCCR democracy (2006-2009)
- Mentor in the mentoring group “Medienökonomie Junior” (since 2008)
Awards and Honors
- Honorary member of the Swiss Association of Communication and Media Research (SGKM)
- Offer of a Chair of Communications Science and Media Management at the University of Music and Drama, Hanover (2003)
- Offer of a Chair of Communications Science and Media Economics at Friedrich-Schiller-University, Jena, Germany (2001)
- First position on the list for the chair of Media Management at Technical University Ilmenau (2001)
- DAAD scholarship (European Forum Alpbach) (1988)
Publications
ZORA Publication List
Publications
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Online-Kommunikation und Werbung. In: Schweiger, Wolfgang; Beck, Klaus. Handbuch Online-Kommunikation. Wiesbaden: Springer (Bücher), 1-27.
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Marketing and Branding. In: Albarran, Alan; Mierzejewska, Bozena; Jung, Jaemin. Handbook of Media Management and Economics (2nd edition). London: Routledge, 159-175.
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Identifying paths to audience success of media products: the media decision-makers’ perspective. International Journal on Media Management, 20(1):51-77.
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Patterns of successful media production. Convergence, 24(3):251-268.
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Media branding : a strategy to align values to media management?. In: Altmeppen, K D; Hollifield, C. Ann; van Loon, Joost. Value‐oriented media management : decision making between profit and responsibility. Berlin: Springer, 211-221.
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Success factors of media product brands. Examining the building blocks for success across different media types. IPMZ – Institute of Mass Communication and Media Research Media Economics & Management - Working papers 10, University of Zurich.
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Vorsprung durch Technik! Wolfgang Seufert und die medienökonomische Werbeforschung. In: Müller-Lietzkow, Jörg; Sattelberger, Felix. Empirische Medienökonomie. Baden-Baden: Nomos Verlag, 170-185.
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Apparative Messungen in der Werbewirkungsforschung. In: Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A. Handbuch Werbeforschung. Wiesbaden: Springer VS, 573-592.
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Werbung als medienökonomischer Faktor. In: Krone, Jan; Pellegrini, Tassilo. Handbuch Medienökonomie. Wiesbaden: Springer, 1-19.
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Phänomene des Media Bias im Internet. In: Stern, Klaus; Peifer, Karl-Nikolaus; Hain, Karl-E. Media Bias im Internet – Tendenzfreiheit und Vielfalt von Medien(inhalten). München: Beck, 45-62.
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Wirkung von Humor in der Werbung. In: Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A. Handbuch Werbeforschung. Wiesbaden: Springer Verlag, 473-492.
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Messung von Werbewirkungen auf Makroebene. In: Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A. Handbuch Werbeforschung. Wiesbaden: Springer Verlag, 517-546.
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Psychologische Modelle der Werbewirkung. In: Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A. Handbuch Werbeforschung. Wiesbaden: Springer Verlag, 243-277.
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Planung von Werbeausgaben. In: Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A. Handbuch Werbeforschung. Wiesbaden: Springer Verlag, 149-172.
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Branding media content from storytelling to distribution. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 157-167.
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Research note: news media branding and journalistic quality: contradiction or compatibility?. In: Siegert, Gabriele; Kati, Förster; Sylvia, Chan-Olmsted; Mart, Ots. Handbook of Media Branding. Berlin: Springer, 387-401.
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Media brand loyalty through online audience integration?. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 305-317.
Pagination
Memberships
DGPuK
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft
ÖGK
Österreichische Gesellschaft für Kommunikationswissenschaft
SGKM
Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft
emma
European Media Management Association
ICA
International Communication Association