| Department of Communication and Media Research

Program

The pdf version of the program can be downloaded here (PDF, 952 KB).
The book of abstracts can be downloaded here (PDF, 2 MB).

*Panel titles were generated by ChatGPT based on submitted titles and edited by the conference organizers.

Wednesday, June 5, 2024

14:15 – 17:00	PHD WORKSHOP OF THE “MITTELBAUNETZWERK WISSENSCHAFTSKOMMUNIKATION” Nils Bienzeisler (KIT), Janine Blessing (University of Augsburg) Room: KOL-G-212, University of Zurich, Main Building, Rämistrasse 71, 8006 Zürich
19:00	CONFERENCE GET TOGETHER bQm Kulturcafé und Bar

Thursday, June 6, 2024

08:30 – 09:00

REGISTRATION AND COFFEE
Room: HG E 1.2, ETH Zürich Main Building, Rämistrasse 101, 8092 Zürich

09:00 – 09:15

WELCOME BY THE CONFERENCE ORGANIZERS
Mike S. Schäfer & Daniela Mahl (University of Zurich)
Room: HG E 1.2

09:15 – 10:00

KEYNOTE: COMMUNICATION AND BUILDING PUBLIC TRUST IN AI-POWERED APPLICATIONS
Shirley S. Ho (Nanyang Technological University Singapore)
Room: HG E 1.2

10:00 – 11:00

PARALLEL PANEL I (details below)
AI discourses in the news media | Room: HG E 1.2
Toward standards for communication with AI | Room: HG E 1.1

11:00 – 11:20

COFFEE BREAK

11:20 – 12:40

PARALLEL PANEL II (details below)
Exploring imaginaries of AI | Room: HG E 1.2
Climate- & health-related science communication | Room: HG E 1.1

12:40 – 14:00

LUNCH
Mensa Polyterrasse, Leonhardstrasse 34, 8092 Zurich

14:00 – 15:00

PANEL III (details below)
Public perceptions of AI | Room: HG E 1.2

15:00 – 15:20

COFFEE BREAK

15:20 – 16:20

PARALLEL PANEL IV (details below)
Opportunities of AI imagery | Room: HG E 1.2
Qualitative research on AI perceptions | Room: HG E 1.1

16:20 – 16:40

TRANSFER TO UZH

16:40 – 17:30

PANEL DISCUSSION: LINKING SCIENCE COMMUNICATION RESEARCH AND PRACTICE IN THE AGE OF AI
Mirko Bischofberger (Science Studios), Esther Laukötter (Center for Advanced Internet Studies), Julia Metag (University of Münster), Jason Pridmore (Erasmus University Rotterdam)
Moderation: Sophia C. Volk (University of Zurich)
Room: KOL-F-101, University of Zurich, Rämistrasse 71, 8006 Zürich

17:40 – 18:40

MEETING OF THE DGPuK SCIENCE COMMUNICATION DIVISION
Friederike Hendriks (TU Braunschweig) & Niels Mede (University of Zurich)
Room: KOL-F-101

19:00

CONFERENCE DINNER
Dozentenfoyer ETH, Rämistrasse 101, 8092 Zürich

Friday, June 7, 2024

09:00 – 09:45	KEYNOTE: HOW AI IS CHANGING THE KNOWLEDGE ORDER OF SOCIETY Christoph Neuberger (FU Berlin / Weizenbaum Institut für die vernetzte Gesellschaft) Room: HG E 1.2
09:45 – 10:45	PANEL V (details below) Communicating with AI in science journalism and science communication \| Room: HG E 1.2
10:45 – 11:05	COFFEE BREAK
11:05 – 12:25	PARALLEL PANEL VI (details below) ChatGPT's role in science communication \| Room: HG E 1.2 Shaping public discourse: Scientists as communicators \| Room: HG E 1.1
12:25 – 12:40	CLOSING & FAREWELL Mike S. Schäfer & Daniela Mahl (University of Zurich) Marina Joubert (Stellenbosch University): Announcement of Special Issue of JCOM – Journal of Science Communication Room: HG E 1.2
12:40 – 13:00	GRAB A LUNCH BAG

June 6, 10:00 - 11:00 - PARALLEL PANEL I

AI DISCOURSES IN THE NEWS MEDIA Chair: Friederike Hendriks	TOWARD STANDARDS FOR COMMUNICATION WITH AI Chair: Jana Egelhofer
Visualizations of invisible technologies. How German print media illustrate articles on artificial intelligence Carolin Moser, Tabea Lüders, Melanie Leidecker-Sandmann	Developing quality criteria for AI reporting: A modular design for journalism practice and science communication Tobias Kreutzer, Marcus Anhäuser, Holger Wormer
AI coverage of legacy and alternative news media. Comparing framing and choice of sources Markus Schug, Helena Bilandzic, Susanne Kinnebrock, Lena Sedlmeier	Promoting quality communication of AI: Insights from an AI research project Alessandra Fornetti, Ilda Mannino, Folco Soffietti
Politicisation and polarisation on an industry-shaped ground: Public discourse and actors around AI in the French press and social media (2012-2022) Panos Tsimpoukis, Nikos Smyrnaios, Pierre Ratinaud	Systematic review of strategies for science communication to mitigate mis- and disinformation Christian Schuster, Andreas Scheu

June 6, 11:20 - 12:40 - PARALLEL PANEL II

EXPLORING IMAGINARIES OF AI Chair: Melanie Leidecker-Sandmann	CLIMATE- & HEALTH-RELATED SCIENCE COMMUNICATION (open panel) Chair: Elena Link
Generative AI in science communication research: The sociotechnical imaginaries informing in the fields’ journal and publisher authorship policies Michelle Riedlinger, Marina Joubert, Peta Mitchell	Detecting manipulated visuals: A computational approach in the climate change discourse Isaac Bravo, Katharina Prasse, Stefanie Walter, Margret Keuper
Negotiating AI as a sociotechnical phenomenon: Competing imaginaries of AI by stakeholders in the US, China, and Germany Vanessa Richter, Christian Katzenbach, Jing Zeng	Politicization of science in German COVID-19 media coverage: Theoretical conceptualization and empirical evidence Janise Brück, Julia Serong, Lars Guenther
Visions of AI in the public eye: Comparing news coverage in China, Germany, and the U.S. (2012-2021) Jing Zeng, Daniela Mahl, Saba R. Brause, Mike S. Schäfer	Science calls to action: Explainer videos as activist tool to promote sustainable streaming practices Anna Schorn, Romina Behrend, Werner Wirth
Restructuring social science communication in social media: An ethnographic study on the influence of algorithmic imaginaries in content creation Clarissa E. Walter, Anne K. Krüger, Sascha Friesike	“However I judge it, I think it‘s a gut feeling”: Examining (un)trustworthiness cues in YouTube videos by real and feigned experts Kaija Biermann, Monika Taddicken

June 6, 14:00 - 15:00 - PANEL III

PUBLIC PERCEPTIONS OF AI

Chair: Julia Metag

More harm than good? Germans’ attitudes towards generative AI in science communication
Bastian Kremer, Mike S. Schäfer, Liliann Fischer

AI talking science: Two experimental studies on the perception of large language models as a source of scientific information
Friederike Hendriks, Esther Greussing, Aike Horstmann, Bianca Nowak, Yannic Meier, Rainer Bromme

Predicting and describing the use of generative AI in science-related information search: Insights from a multinational survey
Esther Greussing, Lars Guenther, Ayelet Baram-Tsabari, Shakked Dabran-Zivan, Evelyn Jonas, Inbal Klein-Avraham, Monika Taddicken, Becca Beets, Dominique Brossard, Anwesha Chakraborty, Torben Esbo Agergaard, Antoinette Fage-Butler, Chun-Ju Huang, Kristian Hvidtfelt Nielsen, Siddharth Kankaria, Yin-Yueh Lo, Michelle Riedlinger, Hyunjin Jin Song

June 6, 15:20 - 16:20 - PARALLEL PANEL IV

OPPORTUNITIES OF AI IMAGERY Chair: Sabrina H. Kessler	QUALITATIVE RESEARCH ON AI PERCEPTIONS Chair: Niels Mede
An AI-based social media generator - STEM research artificially communicated Elisabeth Jurack, Julia Gantenberg, Justus Henke, T.Y. Branch, Ingo Siegert	How do laypeople assess their trust in LLM-based chatbots when they seek science-related information? Results from a qualitative interview study using a hybrid trust approach Evelyn Jonas, Esther Greussing, Monika Taddicken
AI Avatars in science communication: When Einstein and Curie resurrect Jasmin Baake, Josephine Schmitt	‘Not for me’: An exploratory study into inclusive science communication about artificial intelligence in the Netherlands Anne M. Dijkstra, Pien Spanjaard
Can AI generated imagery be used to communicate future climate scenarios? Josephine Ewoma	How issues travel across social conversation: The case of AI in Italy Massimiano Bucchi, Eliana Fattorini

June 7, 09:45 - 10:45 - PANEL V

COMMUNICATING WITH AI IN SCIENCE JOURNALISM AND SCIENCE COMMUNICATION

Chair: Michelle Riedlinger

The future of science communication - which role plays generative AI? A Delphi study with communicators and scientists
Josephine B. Schmitt, Matthias Begenat, Sandra Kero, Jasmin Baake

University communication in the age of AI: First insights into the use and perspectives of generative AI tools
Justus Henke

Meet my new colleague, ChatGPT: How German science journalists perceive and use generative Artificial Intelligence in the selection, production, and distribution of news
Lars Guenther, Jessica Kunert, Bernhard Goodwin

June 7, 11:05 - 12:25 - PARALLEL PANEL VI

CHATGPT’S ROLE IN SCIENCE COMMUNICATION Chair: Anne M. Dijkstra	SHAPING PUBLIC DISCOURSE: SCIENTISTS AS COMMUNICATORS (open panel) Chair: Marina Joubert
“Chat GPT, is the influenza vaccination useful?” Comparing perceived argument strength and correctness of pro-vaccination-arguments from AI and scientific experts Selina A. Beckmann, Elena Link, Marko Bachl	Centralized vs. decentralized science communication in universities: Differences in the professional role identities of university communicators in various organizational contexts Lennart Banse, Kaija Biermann, Monika Taddicken
How Generative AI Imagines and Communicates Science: Interviewing ChatGPT from the perspective of different audience segments Sophia C. Volk, Mike S. Schäfer, Damiano Lombardi, Daniela Mahl, Xiaoyue Yan	Between brokerage and advocacy – the role of organisations as science communicators in the COVID-19 pandemic Simone Rödder, Anna-Lena Oltersdorf
How well can ChatGPT replace human coders in quantitative content analysis? A case study Clarissa Elisabeth Hohenwalde, Melanie Leidecker-Sandmann, Nikolai Promies, Markus Lehmkuhl	From labs to politics: A mixed-methods study on researchers’ participation in political debates Nils Bienzeisler, Senja Post
The impact of transparency: A qualitative investigation of LLM-based chatbots in science-related information search Esther Greussing, Evelyn Jonas, Monika Taddicken	Witnessing online harassment against scientists: Effects on scientists and public perceptions of science Jana Laura Egelhofer, Christina Seeger, Alice Binder